STARCHITECTURE / THE ICON PROJECT

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Two Books on Contemporary Architecture and the City
 
May 9th, 2017, h. 12:00 noon – Piazza Leonardo da Vinci, 26, Meeting room, ground level
Iconic and branded architecture has been under the spotlight for quite sometimes now. Supporters and opponents of given aesthetics or styles heated the public debate, but in the end they all fostered the general trend of starchitecture.
Rarely have there been closer investigations of how star architects are chosen for designing iconic skyscrapers or museums, what the urban effects of such architectural spectacles are, how this trend benefits the local population or supports the global capitalist system.
In this seminar, the authors of two recent books – namely Starchitecture (2016, The Monacelli Press, by Ponzini and Nastasi) and The Icon Project (2017, Oxford University Press, by Sklair) – will critically discuss these questions and they will suggest better alternatives for the cities of today and tomorrow.
Speakers:
Leslie Sklair, London School of Economics and Political Science
Michele Nastasi, Università Ca’ Foscari Venezia
Davide Ponzini, Politecnico di Milano
Discussants:
Stefano Moroni, Politecnico di Milano
Gabriele Pasqui, Politecnico di Milano
Organization and information: davide.ponzini@polimi.it
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